Set expectations for your subscribers with a welcome email that outlines the frequency of contact, speed of response, and content they can expect from you.
When a new subscriber signs up for your email list, it’s important to set expectations for the type of content they can expect from you. This can include the frequency of contact, the speed of response for support requests, what time to expect emails, and what content to expect. By setting these expectations in a welcome email, you can build anticipation for your future contact efforts while ensuring that your subscribers will know to expect your emails in their inbox. Welcome emails are also a great opportunity to introduce yourself and your brand to your subscribers. You can use this email to share your story, explain why you’re passionate about your work, and give them a glimpse into the type of content they can expect from you. This will help to build a connection with your subscribers and make them more likely to engage with your emails in the future.