Growth tacticS

Welcome Your Subscribers with a Founder Email

Retention

Engage with new subscribers one-on-one with a welcome email from the founder to increase potential sales.

Welcome Your Subscribers with a Founder Email

Welcome emails are a great way to start off a relationship with a new subscriber. Not only do they make the subscriber feel valued, but they also give you the opportunity to start the sales cycle. By sending a welcome email from the founder, you can make a personal connection with the subscriber and ask an open-ended question to discover how your product or service fits their needs. This tactic has been proven to result in 320% more revenue per email than normal bulk marketing emails.

How to implement
  1. Create a welcome email from the founder that introduces the company and its mission.
  2. Include an open-ended question that will allow you to discover how your product or service fits the subscriber’s needs.
  3. Send the email to all new subscribers.
  4. Monitor the responses to the open-ended question and use the feedback to start the sales cycle.
  5. Track the revenue generated from the welcome emails to measure the success of the tactic.