Engage with new subscribers one-on-one with a welcome email from the founder to increase potential sales.
Welcome emails are a great way to start off a relationship with a new subscriber. Not only do they make the subscriber feel valued, but they also give you the opportunity to start the sales cycle. By sending a welcome email from the founder, you can make a personal connection with the subscriber and ask an open-ended question to discover how your product or service fits their needs. This tactic has been proven to result in 320% more revenue per email than normal bulk marketing emails.