Verifying your email list can help improve your deliverability and protect your sender reputation score.
Email verification is an important step in any email marketing strategy. It helps to ensure that your emails are reaching the right people and that your sender reputation score is not being negatively impacted. By verifying your email list, you can reduce the number of bounces, spam complaints, and unsubscribe requests, which can help to improve your deliverability and protect your sender reputation score. Email verification can be done manually or with the help of email scrubbing tools like NeverBounce or Bounceless. These tools can help to identify and remove invalid email addresses, typos, and spam traps from your list. This can help to ensure that your emails are reaching the right people and that your sender reputation score is not being negatively impacted.
