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Using the Endowed Progress Effect to Increase User Engagement

Activation

Learn how to use the Endowed Progress Effect to increase user engagement and motivate customers to complete lengthy and boring processes.

Using the Endowed Progress Effect to Increase User Engagement

The Endowed Progress Effect is a concept that suggests that if you provide some type of artificial advancement toward a goal, a person will be more motivated to complete the goal. This concept was proven in a study conducted at a car wash, where researchers found that loyalty cards with two pre-stamped spaces resulted in 178% more repeat business than the unstamped ones. This concept can be applied to digital products to motivate people, particularly in lengthy and boring processes, such as onboardings or checkout forms. The Endowed Progress Effect can be used to increase user engagement and motivate customers to complete lengthy and boring processes. By providing users with a sense of progress, they will be more likely to complete the process and come back for more. This can be done by providing users with a progress bar, pre-filled forms, or other visual cues that show them how far along they are in the process. Additionally, providing users with rewards or incentives for completing the process can further motivate them to finish. Step-by-Step:

How to implement
  1. Identify the process that you want to use the Endowed Progress Effect on. This could be an onboarding process, checkout form, or any other lengthy and boring process.

  1. Create a progress bar or other visual cue that shows users how far along they are in the process. This will give them a sense of progress and motivate them to complete the process.

  1. Consider providing users with rewards or incentives for completing the process. This could be a discount code, free trial, or any other reward that will motivate them to finish.

  1. Test the process to ensure that it is working as intended. Monitor user engagement and completion rates to see if the Endowed Progress Effect is having the desired effect.

  1. Make adjustments as needed. If the process is not working as intended, make changes to the progress bar, rewards, or other elements to improve user engagement and completion rates.