Learn how to use the Endowed Progress Effect to increase user engagement and motivate customers to complete lengthy and boring processes.
The Endowed Progress Effect is a concept that suggests that if you provide some type of artificial advancement toward a goal, a person will be more motivated to complete the goal. This concept was proven in a study conducted at a car wash, where researchers found that loyalty cards with two pre-stamped spaces resulted in 178% more repeat business than the unstamped ones. This concept can be applied to digital products to motivate people, particularly in lengthy and boring processes, such as onboardings or checkout forms. The Endowed Progress Effect can be used to increase user engagement and motivate customers to complete lengthy and boring processes. By providing users with a sense of progress, they will be more likely to complete the process and come back for more. This can be done by providing users with a progress bar, pre-filled forms, or other visual cues that show them how far along they are in the process. Additionally, providing users with rewards or incentives for completing the process can further motivate them to finish. Step-by-Step:
