Growth tacticS

Using Social Proof to Increase CTA Conversions

Acquisition

Using a quote from a client or influencer as part of your CTA can increase conversions and help you build your list, collect leads, and increase app installs.

Using Social Proof to Increase CTA Conversions

Social proof is a powerful tool for increasing conversions. People are more likely to take action when they see that others have already done so. By including a quote from a client or influencer as part of your CTA, you can add legitimacy and authority to your message, and make it more likely that people will take the desired action. This tactic can be used for listbuilding, app installs, lead collection, and more. When selecting a quote to use, make sure it is relevant to your product or service and speaks to the benefits of using it. You should also make sure that the quote is from a credible source, such as a well-known influencer or a satisfied customer. This will help to add legitimacy to your message and make it more likely that people will take the desired action.

How to implement
  1. Identify a quote from a credible source that speaks to the benefits of your product or service.
  2. Create a CTA button that includes the quote and encourages people to take the desired action.
  3. Place the CTA button on your website or other marketing materials.
  4. Monitor the results and adjust the CTA as needed.