Learn how to use the Reveal Loop tactic to automate and personalize your outreach emails, targeting the right people with the right message.
Outreach emails are a great way to reach potential customers, but they can quickly drain time and money if your team isn’t focused on the right types of accounts. To stand out in a crowded cold mailing market, you have to focus on personalization and automation. The Reveal Loop tactic is a great way to do this. Thanks to Clearbit’s “reveal” API, you can find out the company of each user who visits your website. Then, using Datanyze, you can automatically collect tons of information on the visitor’s company (its tech stack, industry, how many employees, etc.). With this data, you’re now able to automatically predict the value of this company and score it thanks to MadKudu. Next, use Clearbit’s “prospector” API to extract a list of prospects within the company, and “enrich” API to automatically enrich each contact. Finally, use an outreach tool like Customer.io or Lemlist to contact these prospects with highly personalized and targeted emails. Using the Reveal Loop tactic, you can automate and personalize your outreach emails, targeting the right people with the right message. This will help you stand out in a crowded cold mailing market and increase your chances of success.