Increase trust and conversion rates by listing the total number of people using your product.
Quantity social proof is a great way to increase trust and therefore conversion rates. By listing the total number of people using your product, you can show potential customers that your product is popular and reliable. You can experiment with a rolling number, a precise number, or a number rounded up to the nearest hundred, thousand, or million to see what converts best. This tactic is especially effective when used in combination with other social proof tactics, such as customer reviews, case studies, and testimonials.
How to implement
- Determine the total number of people using your product.
- Decide which format to use for displaying the number: rolling number, precise number, or number rounded up to the nearest hundred, thousand, or million.
- Place the number in a prominent location on your website, such as the homepage or product page.
- Monitor the conversion rate to see if the number has an impact.
- If the number does not have an impact, try experimenting with different formats or locations.
- Consider combining the number with other social proof tactics, such as customer reviews, case studies, and testimonials.