Growth tacticS

Using Product Shots to Increase Conversions

Learn how to use product shots to increase conversions on your website.

Using Product Shots to Increase Conversions

Do you reveal what your product looks like, or do you keep it hidden to spark people’s curiosity? Soapbox’s website homepage didn’t use any product shots, so they began restructuring it using product images. This led to a 43% jump in conversions from the homepage alone. Product shots build trust and show off exactly what you’re good at. This also helps the activation process as people already know a bit about the product and are more intuitive when using it instead of relying heavily on onboarding to walk them through the features.

How to implement
  1. Identify the product shots that best represent your product.
  2. Create high-quality images of your product shots.
  3. Place the product shots on your website homepage.
  4. Monitor the performance of your website homepage to measure the impact of the product shots.
  5. Make adjustments to the product shots if needed.