Growth tacticS

Using Pricing Power Parity to Make Your Product Accessible Worldwide

Revenue

Offer discounts to people in countries with lower purchasing power to make your product accessible to people all over the world.

Using Pricing Power Parity to Make Your Product Accessible Worldwide

In today's globalized world, it's easier than ever to launch a product worldwide. However, not all countries have the same purchasing power. A product that is cheap in one country can be prohibitively expensive in another. Offering discounts for lower index countries is a great way to make your product accessible to people all over the world. It's a win-win situation as it allows you to attract users who wouldn't otherwise be able to afford your product, while bringing value to people who live in areas where your usual price might be prohibitive. You can use Robin Wieruch's Purchasing Power Parity API or Danny Postma's ParityBar to set discounts based on where people are coming from geographically speaking. This will allow you to offer discounts to people in countries with lower purchasing power, while still maintaining a fair price for people in countries with higher purchasing power.

How to implement
  1. Sign up for either Robin Wieruch's Purchasing Power Parity API or Danny Postma's ParityBar.
  2. Set up the API or ParityBar to track the geographic location of your customers.
  3. Set up discounts based on the purchasing power of the country the customer is coming from.
  4. Monitor the results of the discounts to ensure that they are having the desired effect.
  5. Adjust the discounts as needed to ensure that customers in lower index countries are able to access your product.