Learn how Zendesk used humor and SEO to win back customers and take the top spot in the ranks of their competitors.
Zendesk is a customer service software and support ticketing system that has plenty of competitors. To win back customers who have already tried Zendesk and didn't like something, the company came up with a brilliant idea. They created a website for a made-up alt-rock band called Zendesk Alternative. In the band's description, there are lines such as "On the surface, it's a collection of songs about customer service. Underneath, it's about so much more." This is a great way to win back customers with humor and prove to them that your product is worth trying out for the second time. The idea was also amazing in terms of SEO: now the highest non-advertised website that you see in Google when searching for Zendesk competitors takes you back to Zendesk. Days after launch, the CEO of Helpscout (Zendesk’s biggest competitor at the time) made a congratulatory Tweet after Zendesk took its place as No. 1 in the ranks. This story shows how a creative and humorous approach to marketing can be used to win back customers and increase SEO rankings. Step-by-Step: