Learn how to use data to identify key user activation metrics and use them to improve user engagement and retention.
Facebook's growth can be attributed to their focus on user behavior data. By analyzing cohorts of users, they identified markers of user success and used those markers as North Star metrics to guide their product decisions. One of the clearest indicators of retention was whether or not users connected with 7 friends within 10 days. Once Facebook had identified their activation metric, they crafted the onboarding experience to nudge users up to the magic number. By focusing on a metric that correlates with stickiness, your team can take a scientific approach to growing engagement and retention, and measuring its progress.
