While YouTube is great for promoting video content to that platform's audience, if you embed a YouTube video onto your own website, you won't get the SEO benefit from the video itself. Instead, use Wistia to create your own videos with custom calls-to-action including a direct lead-gen form inside the video, and get all the SEO juice when others search for, embed or share your video.
When it comes to online video hosting, many companies choose YouTube because of its massive user base and widespread popularity. But Wistia has a few advantages that could make it a better fit for your company.
Wistia, first, has superior tools for tracking and analytics. Wistia allows you to monitor your videos' success down to the last detail, including the number of views, the average viewing time, and the percentage of viewers that stopped watching at a given point. Insights gained from this might inform your video marketing strategy moves.
Second, Wistia gives you more options for how your videos will be branded and presented. YouTube only allows you to use the platform's default branding features. Wistia allows you to give your films a consistent visual style across all of your platforms by changing things like font, colour, and the placement of logos and CTAs.
Last but not least, Wistia gives you extra options for hosting and uploading your films. Using YouTube, you can only upload videos to YouTube and then embed those films on other websites using the embed code YouTube provides. Wistia gives you the flexibility to host your movies anywhere—on your own server or on theirs—and to embed them anywhere else—using either the Wistia embed code or a custom embed code.
