Growth tacticS

Use paid ads on LinkedIn to promote your press coverage


If you get featured in a respected publication with some good PR, create a paid campaign on social to promote this piece of content. It's a great indirect way of advertising your brand by leveraging the reputation of a well known publication.

Use paid ads on LinkedIn to promote your press coverage

Using paid ads on LinkedIn is a great way to promote your press coverage and increase visibility and reach for your brand. By targeting specific audiences and demographics, you can ensure that your ads are seen by the right people. This can help to boost your credibility with potential customers, as they will see that your brand has been featured in reputable publications. Additionally, linking to the press coverage in your ad will give potential customers a chance to see the coverage and read more about your brand from a source they already trust.

How to implement
  1. Create a LinkedIn account and set up your company page.
  2. Create a new ad campaign and choose "Sponsored Content" as the ad format.
  3. Set your targeting options, such as location, demographics, and interests.
  4. Create your ad, including a link to your press coverage and a call to action.
  5. Set your budget and schedule for the ad campaign.
  6. Launch the campaign and monitor its performance.
  7. Make adjustments as necessary to optimize the campaign's performance.