Growth tacticS

Use lifetime deal websites like AppSumo to attract early customers


Sites like AppSumo help you to acquire early users by offering them a lifetime discount. You will need to work hard to retain them once signed up but it can be a valuable resource for gaining early traction.

Use lifetime deal websites like AppSumo to attract early customers

AppSumo is a website that offers limited-time deals on software and digital products for entrepreneurs, small business owners, and marketers. The website features a wide range of products such as marketing tools, productivity apps, design software, and more. The deals on AppSumo are often offered at a significant discount, and are only available for a short period of time. The website also provides detailed product information and reviews, to help users make informed decisions about which products to purchase.

Listing your app on AppSumo can be beneficial for a number of reasons:

  • Early Adoption: AppSumo's audience is composed of entrepreneurs, small business owners, and marketers who are always on the lookout for new tools to improve their workflow. By listing your app on AppSumo, you'll be able to reach this target audience and attract early adopters who can help you grow your user base.
  • Increase Brand Awareness: AppSumo has a large audience, and getting featured on their website can help increase your brand awareness and reach a wider audience.
  • Generate Revenue: By offering a limited-time deal on your app, you'll be able to generate revenue early on in your business, which can help you fund further growth.
  • Customer Feedback: AppSumo also provides detailed product information and reviews, which can help you understand how your app is performing, and what you can do to improve it.

There are several alternatives to AppSumo, including:

How to implement
  1. Research different "lifetime deal" websites like AppSumo to find the best fit for your product or service.
  2. Prepare a deal that will appeal to early adopters and is in line with your pricing strategy.
  3. Reach out to the lifetime deal website and submit your deal for consideration.
  4. Once your deal is approved, promote it on your website, social media, and email list.
  5. Monitor your sales and customer feedback to see how the lifetime deal is impacting your business.
  6. Use customer feedback to improve your product or service, and use the revenue generated to fund further growth.
  7. Repeat the process with different lifetime deal websites to attract more early customers and increase brand awareness.