Testing different variants of your landing pages is one of the most powerful ways to optimize conversions. Use Google's free A/B testing tool to run experiments testing different versions, and keep iterating until you get a winning formula.
A/B testing is a powerful growth marketing tactic that allows you to optimize your landing pages by comparing two different versions of the page to see which one performs better. This is done by randomly splitting your website visitors into two groups and showing them different versions of your landing page. Once the test is complete, you can then analyze the data to see which version of the page resulted in more conversions or engagement.
To implement A/B testing on your landing pages, you will need to first create two different versions of the page. These versions should be similar, but with small changes such as different headlines or images. Once your test pages are ready, you can then use a tool such as Google Optimize or Optimizely to set up the A/B test and begin the testing process. As the test runs, you can track the performance of each version of the page and make decisions on which changes to keep and which to discard.