Growth tacticS

Unlock Your Free Trial Potential with Gamified Extension

Activation

Extend your free trial period by gamifying the process. Give users a certain number of actions to do to unlock extra days.

Unlock Your Free Trial Potential with Gamified Extension

If you want to extend your free trial period, you can give users a certain number of actions to do to unlock extra days. These actions should be related to accomplishing a key outcome in the product, such as inviting a colleague, setting up an integration, or adding their credit card information. This tactic has been implemented by Prodpad, where users start their trial with 7 days free, but can increase this number of days almost immediately. For example, entering the name of your product can give users 2 extra days, adding their first idea can give them 1 extra day, and getting an integration up and working can give them 5 extra days. This tactic not only increases the probability of a new trial user turning into a paid customer, but also teaches them how to use the product.

How to implement
  1. Identify key outcomes in your product that you want users to accomplish.
  2. Create a list of actions that users can do to unlock extra days in their free trial period.
  3. Set up a system to track when users complete these actions and reward them with extra days in their free trial period.
  4. Promote the gamified free trial extension to your users.
  5. Monitor the results of the gamified free trial extension and adjust as needed.