Leverage the digital reach and influence of your employees to increase your social media presence.
Organic reach on social media has decreased dramatically in recent years, making it difficult for companies to reach their target audience. Employee advocacy is a social media marketing tactic that leverages the digital reach and influence of employees to increase a company's presence on social media. By leveraging the networks of employees, companies can reach a larger audience and build trust with potential customers. Employee advocacy can be scaled with the help of tools that allow employees to share campaigns on their social media with a single click. This can be used to share a new blog post, a job offer, a webinar, or any other content that the company wants to promote. Employee advocacy is a powerful tool that can help companies reach a larger audience and build trust with potential customers. It is an effective way to increase brand awareness and engagement, and can be used to drive more traffic to the company's website.