Leverage the digital reach and influence of your employees to increase your social media presence.
Organic reach on social media has decreased dramatically in recent years, making it difficult for companies to reach their target audience. Employee advocacy is a social media marketing tactic that leverages the digital reach and influence of employees to increase a company's presence on social media. By leveraging the networks of employees, companies can reach a larger audience and build trust with potential customers. Employee advocacy can be scaled with the help of tools that allow employees to share campaigns on their social media with a single click. This can be used to share a new blog post, a job offer, a webinar, or any other content that the company wants to promote. Employee advocacy is a powerful tool that can help companies reach a larger audience and build trust with potential customers. It is an effective way to increase brand awareness and engagement, and can be used to drive more traffic to the company's website.
How to implement
- Identify the content you want to promote. This could be a blog post, a job offer, a webinar, or any other content that you want to share.
- Create a plan for how you will promote the content. This could include creating a social media campaign, setting up an employee advocacy program, or using other tactics to get the word out.
- Identify the employees who will be involved in the employee advocacy program. This could include employees who have a large social media following, or those who are passionate about the company and its mission.
- Set up the employee advocacy program. This could include using a tool to help employees share the content on their social media accounts, or setting up a system for employees to share the content manually.
- Monitor the results of the employee advocacy program. Track the number of shares, likes, and comments on the content to measure the success of the program.
- Make adjustments to the program as needed. If the program is not performing as expected, make changes to the content or the way it is being shared to improve the results.