Growth tacticS

Unlock the Benefits of Your Premium Product with a Free Trial

Activation

Offer your users a free month trial of your premium product to show them the value of your premium features.

Unlock the Benefits of Your Premium Product with a Free Trial

If you have a freemium product, offering a free month trial of your premium offering is a great way to show your users what they’re missing out on. Without this trial, you can only rely on landing page copy and ads to do that work. Let your users experience your premium product instead - once the trial ends, they’ll see how much they got out of your premium features and will be more likely to convert. A free trial is a great way to get users to try out your premium product and see the value it can bring to their lives. It’s also a great way to get users to commit to a purchase, as they’ll be more likely to convert after experiencing the product. Plus, it’s a great way to build trust with your users, as they’ll be more likely to trust a product they’ve already tried.

How to implement
  1. Decide on the length of your free trial. A month is a good starting point, but you can adjust the length depending on your product and user base.

  1. Create a landing page to promote your free trial. Make sure to include a clear call-to-action and explain the benefits of your premium product.

  1. Promote your free trial on your website, social media, and other channels.

  1. Set up an automated email sequence to remind users of the trial and the benefits of your premium product.

  1. Monitor the performance of your free trial and adjust your promotion and messaging accordingly.

  1. After the trial ends, follow up with users to encourage them to upgrade to the premium product.