Grow your MRR with usage-based pricing, where customers pay more as they use your product more.
Usage-based pricing is a great way to unlock growth for your business. Instead of having 3-4 flat rate pricing plans based on features, you charge based on usage. This could be a percentage of the charges you process, the number of email subscribers you have, or the number of emails you send per month. With a usage or value-based pricing model, customer expansion is baked right into your product. The more your customers use your product (or the more they grow), the more they pay. A great example of this is EmailOctopus. Their pricing is based on the number of email subscribers you have. According to their Marketing Manager, Hollie Youlden, customer expansions accounted for 47% of new revenue and 9.48% of their MRR last month! Since their pricing is usage based, the expansion happens almost automatically. Usage-based pricing is a great way to unlock growth for your business. It encourages customers to use your product more, and as they do, they pay more. This is a great way to increase your MRR and grow your business.
