Learn how to use content gap analysis to uncover content opportunities and create more effective content for your website.
Content gap analysis is a process of discovering new content opportunities for your website. It involves looking at what your competitors are ranking for in relation to what your site is ranking for. This can help you identify topics/keywords in your niche that you’re not currently covering or are not being covered efficiently. The most common way to do a content gap analysis is to use an SEO tool such as Ahrefs. Ahrefs offers a Content Gap feature which allows you to find keywords that your competitors rank for, but your website isn’t ranking for (outside the top 100 search results). Once you’ve identified the keywords, you can create content around them to help your website rank higher in search engine results. This can help you gain more organic traffic and increase your website’s visibility.