Growth tacticS

Turn Your Billing Emails into a Valuable Touchpoint


Make the most of your billing emails by using them to remind customers of the value of your product, share your roadmap, and ask for feedback.

Turn Your Billing Emails into a Valuable Touchpoint

Invoicing customers is one of the riskiest touchpoints in the user journey. Every bill is a monthly reminder that they’re giving you money. But don’t be discouraged – open rates on transactional emails are four to eight times higher than other emails. This means that billing emails are a great opportunity to remind users of how valuable your product is. You can use them to talk about new features and improvements, share your roadmap, showcase case studies and testimonials, and ask for feedback. With the right approach, sending bills doesn’t have to be painful. It can be something your users look forward to every month, just like they do for a newsletter.

How to implement
  1. Create a template for your billing emails that includes your company logo, brand colors, and other design elements.
  2. Include a brief message in the email that reminds customers of the value of your product and encourages them to take action.
  3. Include a section that highlights new features and improvements, as well as any upcoming changes or updates.
  4. Include a section that showcases customer success stories and testimonials.
  5. Include a section that asks for customer feedback and offers help.
  6. Test the email template to ensure it looks good on all devices and email clients.
  7. Send the email to customers when they receive their monthly bill.
  8. Monitor the open rates and engagement metrics to measure the success of the email.