Make the most of your billing emails by using them to remind customers of the value of your product, share your roadmap, and ask for feedback.
Invoicing customers is one of the riskiest touchpoints in the user journey. Every bill is a monthly reminder that they’re giving you money. But don’t be discouraged – open rates on transactional emails are four to eight times higher than other emails. This means that billing emails are a great opportunity to remind users of how valuable your product is. You can use them to talk about new features and improvements, share your roadmap, showcase case studies and testimonials, and ask for feedback. With the right approach, sending bills doesn’t have to be painful. It can be something your users look forward to every month, just like they do for a newsletter.