Learn how to turn former users into advocates for your product with a step-by-step guide.
Turning former users into advocates for your product is a great way to increase revenue and reduce churn. By using tools like SifData or UserGems to identify when a user changes job, you can offer them an incentive to advocate for your product. Spendesk, a spend management solution, is a great example of how to implement this method. They identified all the users who left their company after making at least 20 payments using Spendesk and sent them virtual credit cards with $5 so they could buy their CFO a coffee and pitch them the product. This guide will provide a step-by-step implementation of this tactic. Step-by-Step: