Learn how to turn former users into advocates for your product with a step-by-step guide.
Turning former users into advocates for your product is a great way to increase revenue and reduce churn. By using tools like SifData or UserGems to identify when a user changes job, you can offer them an incentive to advocate for your product. Spendesk, a spend management solution, is a great example of how to implement this method. They identified all the users who left their company after making at least 20 payments using Spendesk and sent them virtual credit cards with $5 so they could buy their CFO a coffee and pitch them the product. This guide will provide a step-by-step implementation of this tactic. Step-by-Step:
How to implement
- Identify the users who have left your company. Use tools like SifData or UserGems to track when a user changes job.
- Offer an incentive to these former users to advocate for your product. This could be a virtual credit card with a small amount of money, a discount on their next purchase, or any other incentive that will encourage them to spread the word about your product.
- Reach out to the former users and explain the incentive. Make sure to explain the value of the incentive and how it can help them spread the word about your product.
- Follow up with the former users to ensure they have taken advantage of the incentive.
- Track the results of your efforts. Measure the number of referrals and the number of new customers that have been acquired as a result of your efforts.