Growth tacticS

Turn 404 Errors Into Landing Pages

Transform 404 error pages into valuable landing pages with a call to action.

Turn 404 Errors Into Landing Pages

When someone clicks on your website from a referral link or a Google search, they expect to land on a specific page. But if this page isn’t available, they’ll land on a useless 404 error page. These pages can easily become one of the most frequently visited places on your site, but most of the visitors will bounce. Instead of displaying a classic ‘oops’ page, use it to prompt your visitors with something of value and a call to action. By turning your 404 page into a landing page, you can capture the attention of visitors who would have otherwise bounced. You can use this page to offer something of value, such as a discount code, a free trial, or a free ebook. You can also use it to direct visitors to other pages on your website, such as your blog or product page. By creating a landing page on your 404 page, you can turn a missed opportunity into a valuable marketing tool. You can use it to capture leads, increase conversions, and build relationships with your visitors.

How to implement
  1. Create a custom 404 page: Start by creating a custom 404 page that is visually appealing and easy to navigate.

  1. Add a call to action: Include a call to action on your 404 page, such as a discount code, a free trial, or a free ebook.

  1. Link to other pages: Link to other pages on your website, such as your blog or product page, to keep visitors engaged.

  1. Monitor performance: Monitor the performance of your 404 page to see how many visitors are engaging with it and how many are converting.

  1. Optimize: Make changes to your 404 page based on the performance data to optimize it for conversions.