Transform 404 error pages into valuable landing pages with a call to action.
When someone clicks on your website from a referral link or a Google search, they expect to land on a specific page. But if this page isn’t available, they’ll land on a useless 404 error page. These pages can easily become one of the most frequently visited places on your site, but most of the visitors will bounce. Instead of displaying a classic ‘oops’ page, use it to prompt your visitors with something of value and a call to action. By turning your 404 page into a landing page, you can capture the attention of visitors who would have otherwise bounced. You can use this page to offer something of value, such as a discount code, a free trial, or a free ebook. You can also use it to direct visitors to other pages on your website, such as your blog or product page. By creating a landing page on your 404 page, you can turn a missed opportunity into a valuable marketing tool. You can use it to capture leads, increase conversions, and build relationships with your visitors.
