Growth tacticS

Try It Yourself: Show Your Customers What You Can Do

Acquisition

Let customers experience your product first-hand with a Try It Yourself widget.

Try It Yourself: Show Your Customers What You Can Do

When it comes to marketing, it's often said that good writers "show, not tell." The same sentiment can also hold true for businesses. Let's use the live chat software company UserLike as an example. UserLike wanted to offer their customers a mountain of features and benefits, but were concerned that all that information would overwhelm potential customers. To combat any sensory overload, the company decided to show visitors everything their product offered by building a Try It Yourself widget and inserting it at the bottom of the homepage. Using this feature, visitors can paste any URL into the bar and UserLike will simulate how its software will function on that website. UserLike found that visitors who used the Try It Yourself bar stay 40 percent longer on the website and are 24 percent more likely to sign up. By allowing customers to experience your product first-hand, you can give them a better understanding of what you can do for them. This can help to build trust and increase conversions.

How to implement
  1. Identify the features and benefits of your product that you want to showcase.
  2. Create a Try It Yourself widget that allows customers to paste any URL into the bar and simulate how your product will function on that website.
  3. Insert the widget at the bottom of your homepage.
  4. Monitor the performance of the widget and track how long visitors stay on the website and how many sign up.
  5. Make adjustments to the widget as needed.