Growth tacticS

The Breakup Email: A Growth Marketing Tactic


Learn how to use the breakup email, a powerful follow up email tactic, to turn the dynamic of an interaction with a prospect around.

The Breakup Email: A Growth Marketing Tactic

The breakup email is one of the most effective follow up email tactics you can use when a prospect isn’t responding to your emails. You’re essentially “breaking up” with them with one last email making it clear that they won’t hear from you again. By being the one who’s walking away, rather than the one who’s pursuing, you turn the dynamic of the interaction around. This tactic works both for outbound emails (when you’re sending emails to people who have never expressed an interest in your offer or interacted with you) and inbound emails (when you’re sending out emails to people who have at some point expressed interest in your offer, e.g. by signing up for a trial). The breakup email is a great way to get a response from a prospect who has gone cold. It’s a polite way to let them know that you’re no longer interested in pursuing them, and that you’re moving on. It also gives them the opportunity to respond if they’re still interested in your offer.

How to implement
  1. Identify the prospects who have gone cold and are no longer responding to your emails.
  2. Draft a breakup email that is polite and professional.
  3. Personalize the email with the prospect’s name and any other relevant information.
  4. Include a call-to-action in the email, such as a link to your website or a link to a survey.
  5. Send the email and wait for a response.
  6. If the prospect responds, follow up with them and continue the conversation.
  7. If the prospect does not respond, move on to the next prospect.