Growth tacticS

Targeting Job Seniority for Growth Marketing

Acquisition

Targeting job seniority can be an effective way to reach the right people in your audience persona.

Targeting Job Seniority for Growth Marketing

Job seniority targeting is a growth marketing tactic that can be used to reach the right people in your audience persona. It is similar to targeting job titles, but can be more effective in some cases. When using this tactic, it is important to talk to your current and best customers to get an idea of what job titles they hold. This will help you to make the best targeting choices. Additionally, it is important to test this tactic rigorously and review the leads you get, as there have been instances of people posting fake job titles, which can reduce the reliability of this type of targeting. The most accurate job title data can be found on LinkedIn. When using job seniority targeting, it is important to remember that it is not a one-size-fits-all solution. It is important to test different targeting options to see what works best for your audience. Additionally, it is important to keep track of the results of your targeting to ensure that you are getting the best results.

How to implement
  1. Talk to your current and best customers to get an idea of what job titles they hold.
  2. Use this information to make the best targeting choices for job seniority.
  3. Test this tactic rigorously and review the leads you get.
  4. Use LinkedIn to get the most accurate job title data.
  5. Remember that job seniority targeting is not a one-size-fits-all solution. Test different targeting options to see what works best for your audience.
  6. Keep track of the results of your targeting to ensure that you are getting the best results.