Find the most requested features from your competitors and develop them before they do to attract their users to your product.
If you are in a crowded market, you have to stand out to attract new customers. A good way to do this is to steal your competitors' users by developing the features they are asking for. Most SaaS have feature requests pages, so all you have to do is find the most requested features and develop them before your competitors. Once you've released the feature, you can reach out to the competitor's users that requested it to let them know that it's available on your product. This will help you stand out from the competition and attract new customers.