Learn how to capitalize on your competitors' shortcomings and find customers who are eager for a better experience with this step-by-step guide.
In a crowded market where many companies offer similar products and services, capitalizing on your competitors’ shortcomings can help you find customers who are eager for a better experience. There are many ways to find your competitors’ users, such as SEO, Quora, Capterra/G2, BuilWith, and scouting your competitors’ feature requests pages. For example, Michal Mazurek used his product Syften to track mentions of his competitors on Reddit, and a single comment led to the sale of 3 yearly subscriptions. This guide will provide a step-by-step implementation of the tactic of stealing competitors customers. You will learn how to identify potential customers, engage with them, and convert them into paying customers.