Growth tacticS

Steal Competitors Customers: A Step-by-Step Guide

Acquisition

Learn how to capitalize on your competitors' shortcomings and find customers who are eager for a better experience with this step-by-step guide.

Steal Competitors Customers: A Step-by-Step Guide

In a crowded market where many companies offer similar products and services, capitalizing on your competitors’ shortcomings can help you find customers who are eager for a better experience. There are many ways to find your competitors’ users, such as SEO, Quora, Capterra/G2, BuilWith, and scouting your competitors’ feature requests pages. For example, Michal Mazurek used his product Syften to track mentions of his competitors on Reddit, and a single comment led to the sale of 3 yearly subscriptions. This guide will provide a step-by-step implementation of the tactic of stealing competitors customers. You will learn how to identify potential customers, engage with them, and convert them into paying customers.

How to implement
  1. Identify potential customers: Use SEO, Quora, Capterra/G2, BuilWith, and scouting your competitors’ feature requests pages to identify potential customers who are looking for a better experience than what your competitors offer.

  1. Engage with potential customers: Reach out to potential customers and offer them a personal onboarding experience.

  1. Convert potential customers: Use your onboarding experience to demonstrate the value of your product and convert potential customers into paying customers.