Growth tacticS

Shortening URLs for Improved User Experience and SEO

Acquisition

Learn how to use short URLs to improve user experience and SEO rankings.

Shortening URLs for Improved User Experience and SEO

Using short URLs is a great way to improve user experience and SEO rankings. Short URLs are easier to remember and share, and they can help to make your website look more professional. Additionally, there are indications that Google ranks shorter URLs higher than longer ones (all things being equal). This means that using short URLs can help to boost your website's visibility in search engine results pages (SERPs). Creating short URLs is a simple process that can be done in a few steps. First, you'll need to choose a URL shortening service. There are many services available, such as Bitly, TinyURL, and Rebrandly. Once you've chosen a service, you'll need to create an account and then you can start creating short URLs. You can create a short URL for any page on your website, and you can also customize the URL to make it more memorable.

How to implement
  1. Choose a URL shortening service, such as Bitly, TinyURL, or Rebrandly.
  2. Create an account with the service.
  3. Create a short URL for any page on your website.
  4. Customize the URL to make it more memorable.
  5. Monitor your website's SEO rankings to see if the short URLs are having a positive effect.