Learn how to shorten your free trial period to maximize sales efficiency and create a sense of urgency.
Most SaaS companies run 14-days free trials, but this length of time can have many downsides. It doesn't take two weeks to try a product, and long trials kill the sense of urgency as it let customers think they have plenty of time to try the product. Finally, it decreases sales efficiency by increasing the length of the sales process. The only exception to this rule are products designed to lock people in as they use it, such as a CRM. If you're looking to shorten your free trial period, there are a few things you can do to maximize efficiency and create a sense of urgency. First, you should focus on improving your onboarding process so that users can quickly realize the value of the product. Secondly, you should consider reducing the length of the free trial period to a week or less. This will help create a sense of urgency and encourage customers to take action sooner rather than later. Finally, you should consider offering incentives or discounts for customers who sign up during the free trial period. This will help to further incentivize customers to take action and purchase the product.