In this world of digital communication, a handwritten note will stand out amongst the noise. Send notes to customers to thank them for their loyalty (don't ask for anything, just keep it as a thank you). Send notes to prospects to cut through their filters and get their attention.
Nowadays, companies often use electronic means of communication like email and social media to reach out to consumers and potential clients. These methods are effective, but they lack human connection and may be disregarded. Businesses may set themselves apart from the competition by reaching out to customers and prospects via more personal and thoughtful channels, such as handwritten cards.
Sending a handwritten letter is a great way to express gratitude to consumers, follow up on a sales enquiry, or just wish someone a happy birthday. Businesses may demonstrate their dedication to client satisfaction and their willingness to go the additional mile by sending handwritten notes.
Businesses might benefit from sending handmade cards in more ways than one. A company may increase the likelihood that its customers will perform an intended action, such as completing a purchase or signing up for a newsletter, by inserting a call to action or special offer in the card.
How to implement
- Determine the goal of the handwritten cards: What do you want to achieve by sending handwritten cards? Are you trying to thank customers, follow up on a sales inquiry, or generate leads? This will help you to choose the most appropriate message for the cards.
- Gather contact information: Make a list of the customers and prospects that you want to send cards to, along with their addresses. You can use a customer relationship management (CRM) tool to help you keep track of this information.
- Choose the cards: Select cards that are appropriate for the occasion and your business. Consider factors such as the size and design of the card, as well as the type of paper and ink that you will use.
- Write the messages: Take the time to write personalized messages for each card. Consider the recipient's interests and preferences, and try to make the message feel authentic and genuine.
- Address and stamp the cards: Use a pen to address the cards by hand (to keep the personal feel) and affix stamps to the envelopes.
- Mail the cards: Take the cards to the post office or use a mailing service to send them out.
- You can also use a service like handwrite.io to automate this process.