Growth tacticS

Self-Service Product Demo: A Frictionless Way to Showcase Your Product

Acquisition

Allow prospects to get a hands-on experience of your product without any upfront investment by setting up a self-service product demo.

Self-Service Product Demo: A Frictionless Way to Showcase Your Product

Sales demos are full of friction. They require preparation and commitment from both sales reps and prospects. Nowadays, people don’t want to get phone calls from sales to see how a product works, they want to check it out by themselves. Giving access to a self-service product demo, which replicates the product experience in a new environment pre-filled with dummy data, is a great alternative to sales demo or free trials. It allows prospects to get a idea of the product’s value without any upfront investment. It can be particularly interesting if your product requires a technical setup, such as implementing a code snippet or connecting data sources. Self-service product demos are a great way to showcase your product and reduce friction in the sales process. They allow prospects to get a hands-on experience of your product without any upfront investment. This can be a great way to convert prospects into customers and increase sales.

How to implement
  1. Create a demo environment: Set up a new environment with dummy data that replicates the product experience.

  1. Promote the demo: Create a landing page to promote the demo and make it easy for prospects to access it.

  1. Track usage: Track usage of the demo to understand how prospects are interacting with it.

  1. Follow up: Follow up with prospects who have used the demo to answer any questions and convert them into customers.

  1. Measure success: Measure the success of the demo by tracking conversions and revenue generated.