Growth tacticS

Run a live shopping event on Instagram


A live selling event on Instagram is a real-time event where a business showcases their products and sells them directly to customers through Instagram's Live Shopping feature or a plugin like if you're outside of the USA. Think of it like QVC for the Instagram age.

Run a live shopping event on Instagram

Running a live selling event on Instagram can be a powerful growth marketing tactic for businesses looking to increase sales and engagement on the platform. By using Instagram's live shopping feature, businesses can connect with their audience in real-time and showcase their products in an interactive and engaging way. 

This can help to build trust and loyalty with customers, as well as increase brand awareness. Additionally, live selling events on Instagram can also help businesses to reach a larger audience, as users can tune in to the event from anywhere in the world.

If you're in the USA and have an e-commerce enabled Instagram Business account you can use Instagram's native Live Shopping feature. Outside of the US there are apps like which will do this for you instead.

How to implement
  1. Plan and prepare for the event by creating a schedule, selecting the products that will be featured, and determining the format of the event.
  2. Create a countdown post to build excitement and let your audience know when the event will take place.
  3. Go live on Instagram and begin showcasing your products, answering questions, and engaging with your audience in real-time.
  4. Use Instagram's shopping feature to allow customers to purchase your products directly through the platform.
  5. Keep the live event going for an appropriate time, and end the event by thanking your audience for participating and encouraging them to continue following your account.