A live selling event on Instagram is a real-time event where a business showcases their products and sells them directly to customers through Instagram's Live Shopping feature or a plugin like Elisa.io if you're outside of the USA. Think of it like QVC for the Instagram age.
Running a live selling event on Instagram can be a powerful growth marketing tactic for businesses looking to increase sales and engagement on the platform. By using Instagram's live shopping feature, businesses can connect with their audience in real-time and showcase their products in an interactive and engaging way.
This can help to build trust and loyalty with customers, as well as increase brand awareness. Additionally, live selling events on Instagram can also help businesses to reach a larger audience, as users can tune in to the event from anywhere in the world.
If you're in the USA and have an e-commerce enabled Instagram Business account you can use Instagram's native Live Shopping feature. Outside of the US there are apps like elisa.io which will do this for you instead.
