Bring inactive users back to your app with a step-by-step reactivation email that guides them through the process of using your app.
Inactive users and users who signed up but never used your app can be a great source of potential customers. However, they may not know where to start when it comes to using your app. Sending them a step-by-step reactivation email can help them get back on track and give your app another try. You can leverage existing content - blog posts, FAQs, product documentation - to create a workflow for them. This will help them understand the value of your app and how to use it. Additionally, you can include incentives such as discounts or free trials to encourage them to come back.
How to implement
- Identify inactive users and users who signed up but never used your app.
- Create a step-by-step reactivation email that guides them through the process of using your app.
- Leverage existing content - blog posts, FAQs, product documentation - to create a workflow for them.
- Include incentives such as discounts or free trials to encourage them to come back.
- Send the reactivation email to the identified users.
- Monitor the results and adjust the email as needed.