Grow your business by giving away free gifts and discounts to your least engaged users.
Random acts of kindness are an established loyalty generating tactic, especially in retail businesses. By offering a personalized discount or free upgrade to your least engaged users, you can create a “surprise and delight” reaction that will help to grow your business. For example, HostelWorld gives out its least engaged users discount coupons as a gesture of thanks. To further the impact, it personalizes the discount coupon message and hints at its use.
How to implement
- Identify dis-engaged users (such as users who haven’t logged in for X weeks).
- Offer a personalized discount or free upgrade - just as a gesture of thanks.
- Personalize the discount coupon message (e.g. “Hey Joshua”) and hint at its use (e.g. “for your next trip”).
- Monitor the results of your random acts of kindness and adjust your strategy accordingly.