Personalize Your Email Subject Line for Increased Open Rates

Personalizing your email subject line is a great way to increase open rates and engagement with your emails. Experian, MailerMailer and Mailchimp have all done studies showing that personalised subject lines result in a 22.3 percent increase in open rate over emails without personalization. This is a great way to make sure your emails are being seen and read by your customers. However, many companies choose not to collect any personal data with email addresses to keep their sign up forms as frictionless as possible. If you want to send emails with personalized subject lines while keeping your sign up forms simple, you should at least collect first names with email addresses. This will allow you to personalize your subject lines without having to ask for too much information from your customers. Personalizing your email subject lines is a great way to increase engagement with your emails and make sure your customers are seeing and reading your messages.