Allow customers to pause their subscription instead of canceling it outright to reduce churn and increase the chances of reactivation.
When customers don't need your product for some time, it's best to allow them to pause their subscription instead of canceling it outright. This will look like a churn at first, but you'll be more likely to reactivate them later. To increase your chances of reactivation, you can keep on nurturing them by sending email reminders and limited-time offers. You can also let them set a date for the plan to automatically reactivate. It's important to avoid dark patterns (hiding the cancellation button, having to write in to cancel, being bombarded with surveys and offers...) as these will guarantee that your churn customers will never return.
