Optimizing Your Trial Checkout to Increase Sign-Ups

Asking for credit card information to join your product's free trial can be a major deterrent to potential customers. If you must ask for credit card information, it's important to do it the right way. CrazyEgg found that customers were reluctant to put in a credit-card number because they didn't understand why the service required it for a free trial. To address this, they implemented a survey on the page where visitors could sign up for a free trial. They showed the question "Why do you need my credit card for a free trial?" with an answer: "To prevent multiple free trials for one person". They also added an explanation: "Nothing will be billed for 30 days. You can cancel at any time." Additionally, they added a list of companies that use their product and changed the Order Total from "$49 per month" to "$0 for 30 days" + "after 30 days: $49 per month." These modifications increased their free trial sign-ups with credit cards by 116%. If you really want to ask credit card to users willing to join your free trial, make sure to raise all the objections they could have on the checkout page. This will help to increase sign-ups and reduce customer objections.