Maximize conversions by tailoring your call to action to the 'temperature' of your traffic source.
When it comes to optimizing your website for conversions, one of the most important elements is your call to action (CTA). However, not all traffic sources are created equal. Retargeted customers are much more likely to buy, so a weak call to action or too much information can actually convince them otherwise - you should go strong with a more forceful call to action. On the flipside, if a prospect has never heard of you they would need a much more gentle introduction and a softer call to action is necessary. By tailoring your CTA to the 'temperature' of your traffic source, you can maximize conversions and ensure that your website is optimized for the best possible results. This tactic requires a bit of experimentation and testing, but the results can be well worth the effort.