Growth tacticS

Optimizing URLs for SEO with Keywords

Acquisition

Learn how to optimize your URLs for SEO by using keywords in your URL slugs.

Optimizing URLs for SEO with Keywords

Search engine optimization (SEO) is an important part of any website or blog. One of the best practices for SEO is to use keywords in your URLs. This helps search engines understand the content of your page and can help you rank higher in search results. Additionally, using keywords in your URLs makes them easier to understand for your readers, and when the link is copied and pasted, it acts as anchor text, which is great for retaining the SEO benefit of your link. For example, instead of having a URL like https://blog.ladder.io/144-actionable-growth-strategies-for-your-business/, you can use a URL like https://blog.ladder.io/growth-strategies/. This URL is easier to understand and contains the keyword “growth strategies” which can help you rank higher in search results. Using keywords in your URLs is a simple and effective way to optimize your website or blog for SEO. It can help you rank higher in search results and make your URLs easier to understand for your readers.

How to implement
  1. Identify the keyword you want to use for your URL slug.
  2. Create a URL slug that contains the keyword.
  3. Update the URL of your page or post to the new URL slug.
  4. Test the URL to make sure it works correctly.
  5. Monitor your SEO performance to see if the new URL has improved your rankings.