Learn how to increase conversions by limiting the number of options available to customers.
Too much choice can be overwhelming for customers, leading to over-analysis and buyer’s remorse. Barry Schwartz’s famous Ted Talk on the Paradox of Choice gives a great overview of how too much choice can lead to this problem. By limiting the number of options available to customers, you can reduce the amount of time they spend making a decision and increase the likelihood of a conversion. This tactic is known as "Less Choice" and can be a powerful tool for optimizing conversions. The key to successful implementation of this tactic is to test different scenarios and find the optimal number of options for your customers. You may find that a few options are best, or that a larger number of options is more effective. It is important to experiment and find the right balance for your business.