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Optimize Your Video Search Results with Wistia

Host your videos on Wistia to get the SEO benefits of having your website show up in the search results.

Optimize Your Video Search Results with Wistia

If you want to embed videos in your website, hosting them on Wistia is the best way to get the SEO benefits. When you host your videos on sites like YouTube and embed them in your site, Google will index the YouTube URL and not your site’s URL. This means that when someone searches for your video, the YouTube URL will show up in the search results, sending your traffic to YouTube and not your site. By hosting your videos on Wistia, the video’s home in the eyes of search engines is YOUR website, so you’ll reap all the SEO benefits. Your website’s page containing that video will show up in the search results, sending your traffic to your site and not YouTube. And if someone wants to embeds your videos on their site, you’ll get the backlink and SEO juice.

How to implement
  1. Sign up for a Wistia account.
  2. Upload your video to Wistia.
  3. Copy the embed code from Wistia and paste it into your website.
  4. Make sure to include relevant keywords in the title, description, and tags of your video.
  5. Monitor your website’s search engine rankings to see if your video is appearing in the search results.
  6. If your video is appearing in the search results, you’re reaping the SEO benefits of hosting your video on Wistia.