Host your videos on Wistia to get the SEO benefits of having your website show up in the search results.
If you want to embed videos in your website, hosting them on Wistia is the best way to get the SEO benefits. When you host your videos on sites like YouTube and embed them in your site, Google will index the YouTube URL and not your site’s URL. This means that when someone searches for your video, the YouTube URL will show up in the search results, sending your traffic to YouTube and not your site. By hosting your videos on Wistia, the video’s home in the eyes of search engines is YOUR website, so you’ll reap all the SEO benefits. Your website’s page containing that video will show up in the search results, sending your traffic to your site and not YouTube. And if someone wants to embeds your videos on their site, you’ll get the backlink and SEO juice.
