Leverage the press your offer generates by mentioning media outlets that have featured your product in your ad copy.
Press coverage is a great way to build credibility for your product or service. By leveraging the press your offer has generated, you can bolster your offer’s credibility and guide potential customers to conduct additional research. Incorporating well-known media outlets or news sources in your ad copy can be a great way to draw attention to your offer and increase conversions. For example, if your product was recently featured in TechCrunch, you could include a line in your ad copy such as “New monitor featured on TechCrunch”. Or if your product was featured in the New York Times last week, you could include a line such as “In the New York Times last week”. This is a great way to draw attention to your offer and increase conversions. By utilizing earned media to its fullest extent, you can increase the credibility of your offer and draw attention to the press coverage it has received. This can be a great way to increase conversions and build trust with potential customers.
