Learn how to use ad copy to demonstrate the logical appeal of cost-savings to your customers and quantify the monetary savings.
Cost savings is a powerful motivator for customers, and it can be used to your advantage when crafting ad copy. Demonstrate the logical appeal of cost-savings to your customer by examining the benefits of your offer from the customer’s perspective. Quantify the monetary savings. Think about how much money your offer saves a customer in a day, week, year, etc. and lay out the cost benefits clearly. This will help potential customers to justify their investment. Examples of cost savings ad copy include: “Save $50 a day by switching to us”, “Average weekly savings of over $500”, and “The most fuel efficient car in the market. Stop spending so much on gas.”
