Learn how to use ad copy to demonstrate the logical appeal of cost-savings to your customers and quantify the monetary savings.
Cost savings is a powerful motivator for customers, and it can be used to your advantage when crafting ad copy. Demonstrate the logical appeal of cost-savings to your customer by examining the benefits of your offer from the customer’s perspective. Quantify the monetary savings. Think about how much money your offer saves a customer in a day, week, year, etc. and lay out the cost benefits clearly. This will help potential customers to justify their investment. Examples of cost savings ad copy include: “Save $50 a day by switching to us”, “Average weekly savings of over $500”, and “The most fuel efficient car in the market. Stop spending so much on gas.”
How to implement
- Brainstorm potential cost savings that your offer provides customers.
- Quantify the monetary savings in terms of a day, week, year, etc.
- Craft ad copy that clearly demonstrates the cost savings and logical appeal of your offer.
- Test different versions of the ad copy to see which resonates best with your target audience.
- Monitor the performance of the ad copy and adjust as needed.