Growth tacticS

Maximizing Cost Savings with Ad Copy

Acquisition

Learn how to use ad copy to demonstrate the logical appeal of cost-savings to your customers and quantify the monetary savings.

Maximizing Cost Savings with Ad Copy

Cost savings is a powerful motivator for customers, and it can be used to your advantage when crafting ad copy. Demonstrate the logical appeal of cost-savings to your customer by examining the benefits of your offer from the customer’s perspective. Quantify the monetary savings. Think about how much money your offer saves a customer in a day, week, year, etc. and lay out the cost benefits clearly. This will help potential customers to justify their investment. Examples of cost savings ad copy include: “Save $50 a day by switching to us”, “Average weekly savings of over $500”, and “The most fuel efficient car in the market. Stop spending so much on gas.”

How to implement
  1. Brainstorm potential cost savings that your offer provides customers.
  2. Quantify the monetary savings in terms of a day, week, year, etc.
  3. Craft ad copy that clearly demonstrates the cost savings and logical appeal of your offer.
  4. Test different versions of the ad copy to see which resonates best with your target audience.
  5. Monitor the performance of the ad copy and adjust as needed.