Offer lifetime memberships to get early traction and find first users.
Lifetime memberships are an effective growth marketing tactic for businesses that have a low marginal cost for each additional customer and a low repeat rate. Marketplaces like AppSumo can give massive exposure to your product if you’re willing to offer these kinds of deals. However, it’s important to consider the potential risks associated with lifetime memberships, such as what happens if you need to close your company or get acquired. An alternative is to structure the membership as a fee for 3 years, after which you may decide to provide access free of charge.