Grow your opt-ins by using a series of smaller commitments, instead of one large one.
When it comes to growing your opt-ins, it can be more effective to use a series of smaller commitments, instead of one large one. This plays into a user’s sense of self-identity, as they are more likely to say yes to a series of smaller requests than one large one. For example, instead of just asking for a user’s email address right away, you could start by asking if they’re interested in looking around, then follow that with a prompt to see more content, then follow that with a request for their email. This way, the user is more likely to say yes to each request, as they have already committed to the previous one. Another way to use smaller commitments is to offer a free trial or sample of your product or service. This allows the user to get a taste of what you have to offer, without having to commit to a full purchase. This can be a great way to get users to opt-in, as they are more likely to commit to a smaller commitment than a larger one.
