Welcome Mats are a great way to increase signups on your website. They take over the whole screen and can lead to a much higher engagement and conversion rate.
Welcome Mats are a great way to increase signups on your website. They are quite similar to a traditional popup, but instead of displaying a lightbox window, Welcome Mats take over the whole screen. So, when a visitor first happens across your site, they’re greeted by a fullscreen message, typically optimized with a prominent call-to-action. This leads to a much higher engagement and conversation rate. Sumo; the creators of Welcome Mat, published a case study of Teachable (formerly Fedora) that increased daily webinar signups by 70%. And this makes sense, especially since recent research shows that minimal homepages are ideal for driving the maximum number of signups. So, even if you want to keep a long-form landing page, you can simulate a minimal homepage with a welcome mat and drive signups easily. Be careful with how you use Welcome Mats though. There is more to a website than conversion rates. Keep in mind that Welcome Mats can hurt your usability, bounce rate, visitors patience, time on page, ect.
