Growth tacticS

Increase Signups with Welcome Mats

Welcome Mats are a great way to increase signups on your website. They take over the whole screen and can lead to a much higher engagement and conversion rate.

Increase Signups with Welcome Mats

Welcome Mats are a great way to increase signups on your website. They are quite similar to a traditional popup, but instead of displaying a lightbox window, Welcome Mats take over the whole screen. So, when a visitor first happens across your site, they’re greeted by a fullscreen message, typically optimized with a prominent call-to-action. This leads to a much higher engagement and conversation rate. Sumo; the creators of Welcome Mat, published a case study of Teachable (formerly Fedora) that increased daily webinar signups by 70%. And this makes sense, especially since recent research shows that minimal homepages are ideal for driving the maximum number of signups. So, even if you want to keep a long-form landing page, you can simulate a minimal homepage with a welcome mat and drive signups easily. Be careful with how you use Welcome Mats though. There is more to a website than conversion rates. Keep in mind that Welcome Mats can hurt your usability, bounce rate, visitors patience, time on page, ect.

How to implement
  1. Choose a tool to create your Welcome Mat. There are many tools available, such as Sumo, OptinMonster, and Leadpages.
  2. Design your Welcome Mat. Make sure to include a prominent call-to-action and any other relevant information.
  3. Set up the Welcome Mat on your website. This will involve adding a code snippet to your website.
  4. Test the Welcome Mat to make sure it is working properly.
  5. Monitor the performance of the Welcome Mat. Track the number of signups and other metrics to see how effective it is.
  6. Make adjustments as needed. If the Welcome Mat is not performing as expected, make changes to the design or placement to improve the results.