Integrate your product with other popular software to reduce churn and increase visibility.
Integrating with third-party software is a great way to reduce churn and increase visibility. By connecting your product with other products that users frequently use, it will increase the probability that even if they stop using your website, they’ll continue to use it on other platforms through the integrations. It also makes it much more difficult for users to switch to competitors since they will have to go through the integration and data transfer process once again. Furthermore, integrating your product with bigger SaaS such as Hubspot or Zapier can help you make your product visible to their millions of users. Groove, for example, increased its conversion rate by 5.8% with their Groove-to-Slack integration.
