Growth tacticS

Increase Conversions with Dynamic Text Replacement

Improve your PPC campaigns by matching copy on a landing page dynamically with the exact verb used as a keyword in someone's original search query.

Increase Conversions with Dynamic Text Replacement

Campaign Monitor is a San-Francisco based email marketing agency that wanted to improve their PPC campaigns. They hypothesized that if they matched copy on a landing page dynamically with the exact verb used as a keyword in someone's original search query, they would achieve higher perceived relevance for a visitor and (thereby) a greater chance of conversion. In other words, they wanted to see if the precise verb someone uses in their Google search has an effect on how they perceive doing something with a product, and if they were to see this exact same verb on the landing page, whether this would increase conversions. After running A/B tests, they concluded that dynamic copy swap actually increases conversions by 31%.

How to implement
  1. Identify the keywords you want to target with your PPC campaigns.
  2. Create a landing page with copy that is tailored to the keywords you identified.
  3. Use dynamic text replacement to match the copy on the landing page with the exact verb used as a keyword in someone's original search query.
  4. Run A/B tests to measure the effectiveness of the dynamic text replacement.
  5. Analyze the results of the A/B tests and make adjustments to the dynamic text replacement as needed.