Improve your PPC campaigns by matching copy on a landing page dynamically with the exact verb used as a keyword in someone's original search query.
Campaign Monitor is a San-Francisco based email marketing agency that wanted to improve their PPC campaigns. They hypothesized that if they matched copy on a landing page dynamically with the exact verb used as a keyword in someone's original search query, they would achieve higher perceived relevance for a visitor and (thereby) a greater chance of conversion. In other words, they wanted to see if the precise verb someone uses in their Google search has an effect on how they perceive doing something with a product, and if they were to see this exact same verb on the landing page, whether this would increase conversions. After running A/B tests, they concluded that dynamic copy swap actually increases conversions by 31%.
