Using data to identify when users are spending too much time on certain tasks, and then reaching out to them to offer help.
Red Flag Metrics is a growth marketing tactic that uses data to identify when users are spending too much time on certain tasks within your product. By collecting data on user behavior, you can find out how long certain tasks should take and then set up an alert system to notify you when a user is spending too much time on a particular task in multiple sessions. This allows you to reach out to them and offer help. For example, Groove learned that creating a rule generally takes between 10 and 30 seconds, integrating a Twitter account takes around 20 seconds, and customizing a support widget is 2 to 3 minutes. When they noticed users spending more time than they should on certain tasks, they reached out to them with a personalized email. This email got a 10% response rate, and 30% of the free trial users were still customers after 30 days; more than 350% higher than their average free trial users. Red Flag Metrics is a great way to improve user experience and increase customer retention.
